AdSense allows website owners to earn money from their sites in a way that they couldn't do before. All they have to do is put the AdSense code in their pages, and some visitors to the site will click on the ads that are displayed. The more visitors a site gets, the more people will click on the ads, and the more money the site owner will make. Because the ads are contextual, they match the content of the pages they are displayed on, which suits the advertisers because it drives people who are interested in their topic to their sites, and they only pay when people click on their ads.
Everyone is happy. Google makes lots of money, advertisers get lots of targeted traffic and only pay for ad impressions when someone clicks on them, Web users can find more things that they are interested in, and website owners can make anything from a small amount of money to a very large amount of money. Even the earnings from tiny websites can often offset or pay for the upkeep of the sites - hosting, for instance. Google created a system where everyone is a winner, and if people hadn't taken advantage of it in ways that weren't intended, everyone would still be happy.
o a search on Google for "adsense ready websites" (with or without quotes), and take a look at the ads down the right side of the page. As I'm writing this, I can see ads for 180 Adsense Ready Sites, 231 sites, 150 sites, and so on.
There are lots of them. They offer a large number of already created websites for a very small cost - $99.85, $29.95, etc. (that's just a few cents per website!). At the time of writing, this article isn't on the Web, but I've no doubt that some of the ads will appear in this page - lots of AdSense ready websites at a very low cost for the lot.
They offer lots of ready-made websites, all with lots of content, and all the many thousands of pages are already set up to receive AdSense ads from Google and make money for you. It's virtually free money! When people click on the ads, the site owner earns money, and if you are the site owner, it's you who earns the money. That's what they offer. All those money-earning websites can be yours. You can have the lot for a very small cost, and you will earn plenty of AdSense money from them. Just think of the many thousands of pages you will own, all with AdSense ads on them, and all earning money for you. Good stuff, eh? No it isn't! There are three very good reasons why buying the sites is a waste of your money.
Here endeth the "Good" side of AdSense. Google's creation is excellent, but in launching it, they inadvertantly created something of a monster that just keeps growing.
Some people soon realised that they could capitalise on AdSense in ways that would be detrimental to the Web, to Web users, and to search engines, including Google itself. A new off-white, and sometimes positively black, industry was born.
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